Successful product design results in products that are useful, usable, desirable and that drive business sustainability. I aim to achieve this by using design thinking, the combination of empathy, creativity and rationality, to understand and solve problems in a human centered way.
A process driven by design thinking can be explained in three phases:
Understanding the problem, the people and the situation so that we are best enabled to create solutions
Generating a large diversity of solution concepts to uncover opportunities that would otherwise never be discovered
Qualitatively and quantitatively testing ideas so we can focus on refining and implementing the best and most viable solutions
Design thinking, paired with interdisciplinary collaboration, is a core driver of innovation and a strongly defensible business strategy.
I love to build things. Much of my childhood was spent building with legos and constructing weird vehicles out of wagons and scooters and anything I could find in our garage and workshop.
The true beauty of a product is in how it works. Visual design, in the context of software, is first and foremost about affordances and communication. The value of beautiful aesthetics is greatest when a product is already useful, usable and desirable.
I’ve had the opportunity to work on and play a central role in a wide variety of software projects. From leading early stage startups in the conception, design and implementation of their first product offering to helping established businesses redesign, improve and grow existing products, I’ve always worked to apply holistic systems thinking that merges design, technology and business.